Privacy Policy

Privacy Policy  
Pico PC (Trading name of Winston Marriot Limited)

Winston Marriot Limited (“we,” “us,” “our”), trading as Pico PC, is a limited company registered in England and Wales. We are committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you use our website and services.

What Information Do We Collect?

We collect data to operate effectively, provide quality services, support your needs, and innovate our products. This includes information you provide directly, data collected through interactions with our services, and information obtained from third parties. Below is an overview of the types of data we collect.

Personal Information Collection and Use

"Personal information" refers to any information that can identify, relate to, or describe an individual or, in certain countries, a household. This could include but is not limited to, personal identifiers such as your name, address, email address, phone number, or persistent device identifier. In the course of interacting with Pico PC, including the use of products, services, and platforms like websites, social media channels, mobile apps, business communication platforms, and offline engagements, we collect various types of personal information. This information is utilised for business management, operational, and commercial purposes, including compliance with applicable laws and defending against potential legal claims.

Online Interactions:

Personal Identifiers and Professional Information: We collect personal details such as your name, phone number, email address, postal address, username, and password, as well as professional and employment information, including job titles, company names, and details about your role and job function. This information helps us to:

• Respond to inquiries and process orders,
• Register you for services, events, or promotions,
• Facilitate surveys, promotions, contests, and other interactive activities,
• Administer your accounts and preferences,
• Communicate marketing materials (where applicable).

Messages and Reviews: Data collected through forms such as customer service inquiries, sign-up forms, surveys, and product reviews helps us:

• Respond to your requests,
• Better understand your preferences by combining the data across various channels,
• Personalise your experiences with our products and services, and
• Improve the functionality of our products and services.

Audio and Visual Information: We may receive and store digital images or videos that you upload to public areas of our Sites, including social media. We also collect audio recordings from customer service calls, used for quality assurance, training, and to improve customer service.

Commercial Transaction Information: When you make a purchase or register products with us, we collect information such as:

• Product and service purchase details,
• Transaction records,
• Information to facilitate your requests and improve our services.

This information enables us to fulfil orders, connect you with relevant distributors, refine our marketing efforts, and enhance our product offerings.

Inferences from Collected Data: We use the information you provide, combined with publicly available data and third-party data, to derive insights about your preferences and interests. This helps us deliver personalised content, tailor product offerings, and improve customer experience on our Sites.

Job Applications: Personal information submitted through job applications is collected to consider you for employment and to facilitate communication within our career platforms.

System and Product Information: We collect system-related technical data when you install and use our products. This includes operating system details, device identifiers, hardware information, system configuration, and usage statistics, which help us troubleshoot issues, optimise product performance, and improve security and user experience.

Offline Interactions:

Conferences, Trade Shows, and Events: When interacting with us offline at conferences or events, we may collect personal identifiers (name, contact details) and professional data (job title, company name). This information is used for follow-up, distributing promotional material, and ensuring smooth communication.

Customer Service Interactions: To maintain service quality and meet legal obligations, we may record customer service calls, capturing personal identifiers, professional details, and audio recordings of the conversation for training and compliance purposes.

Collection from Other Sources:

Employer-Supplied Data: In certain cases, your employer may share personal information with us to facilitate product usage or services for your organization. This may include contact information, job titles, and other employment-related data.

Sales and Marketing Partnerships: We may collaborate with resellers and merchants, who may provide us with personal identifiers and transaction data to fulfil orders, improve services, and meet legal obligations.

Public and Non-Public Sources: We collect personal information such as job titles, company names, and contact details from public sources like trade directories or websites, including LinkedIn. Additionally, we may purchase marketing leads or obtain event participant details from third parties to enhance our marketing strategies.

De-identified and Aggregated Information:

We may de-identify and/or aggregate the personal information we collect, using it for analysis, reporting, and to improve our services, products, and customer experiences. This de-identified data may be shared with third parties for various purposes, including marketing and business development activities.

Marketing Communications:

Where permitted by law and with your consent, we may use your personal information to send you marketing communications, which may include, but are not limited to, updates on our products and services, upcoming launches, special promotions, and exclusive offers. These communications may be sent through various channels such as email, SMS, push notifications, social media messages, or any other electronic medium that may become relevant in the future.

You have the right to withdraw your consent and opt out of receiving marketing communications from Pico PC at any time. To do so, you can contact us directly at [email protected] or follow the unsubscribe instructions included in our marketing communications. Please note that if you opt out of marketing communications, we may still contact you for other necessary purposes, such as providing updates to our Terms and Conditions, Privacy Policy, Cookies Policy, or for essential account-related information.

Disclosure of Information

We may disclose your personal information for business and operational purposes, as outlined below:

• Service Providers and Partners: We may share your information with employees, contractors, and third-party service providers (such as IT vendors, website hosting services, email distribution platforms, customer support, and training providers) who assist us in delivering services to you. These third parties are authorised to use your personal information solely for the purpose of providing services on our behalf.
• Third-Party Services: To ensure we can fulfil orders, process payments, and manage your requests, we may disclose your personal information (including identifiers) to trusted third parties who help us deliver our services. This may also include handling customer support, social media engagements, or running promotional events, contests, and training programmes. In these situations, you direct us to share your personal data to fulfil our services and meet your needs.
• Affiliates: We may share personal data between Pico PC and our affiliates to improve the overall business experience and deliver our services.
• Marketing Disclosures: If you have granted us permission, we may disclose your personal information (such as your name and email address) for marketing purposes to third parties who assist with advertising or promotions.
• Legal Compliance: We may be required to share your personal information with law enforcement authorities, regulatory bodies, or other relevant parties if required by law, or to enforce and comply with our Terms and Conditions. This may also occur to protect Pico PC, our users, and others against potential harm or fraud.
• Business Transitions: In the event of a corporate transaction such as a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred to the new owners or business units as part of the transaction. We will take appropriate measures to protect your data during such processes.

We ensure that any third parties we share your personal information with take the necessary steps to securely manage your data and only use it for the specific purposes for which it was shared.

Security and Data Protection

Pico PC is committed to protecting your personal information and employs a range of security measures to guard against unauthorised access, disclosure, or misuse of your data. We utilise industry-standard encryption and secure technologies to protect sensitive information when transmitted online.

To help us maintain the security of your data, we recommend that you choose a strong and unique password and keep it confidential. While we make every effort to protect your personal information, please be aware that no method of online transmission is completely secure. By using our services, you acknowledge and accept these inherent risks.

If you notice any discrepancies or need to update your contact information, job title, or other relevant details, please let us know. On some of our platforms, you may update your information directly. Alternatively, you can contact us at [email protected] for assistance.

Retention of Personal Information

We will retain your personal data for as long as it is reasonably required to fulfil the purposes for which it was collected, including meeting legal, regulatory, tax, accounting, and reporting obligations. In the event of a complaint or potential litigation related to our interactions with you, we may retain your personal information for an extended period. Once the retention period concludes, we will securely erase or anonymise your data. Copies may be retained in backups and archives as per applicable laws and regulations.

Cross-Border Data Transfer

To provide you with our products and services, manage customer relationships, and for marketing purposes, we may transfer your personal data to other countries. These transfers could involve subsidiaries, affiliates, or selected third parties (as outlined in the 'Disclosure of Information' section of this Privacy Notice). Different countries have varying levels of data protection laws, but we will ensure all transfers are conducted in compliance with applicable legal requirements. For instance, personal data originating from the European Economic Area (EEA) will be handled in accordance with the General Data Protection Regulation (GDPR) when transferred outside the EEA.

Children’s Privacy

Our services are not intended for children, and we do not knowingly collect, store, or use personal information from minors. If you believe your child has provided us with personal data without your consent, please contact us at [email protected]. Upon becoming aware of such instances, we will delete the information and terminate any associated accounts.

Cookies Policy

We collect certain data such as IP addresses, device identifiers, and browsing behaviour using cookies and similar technologies. These tools help us improve navigation, personalise your experience, and deliver tailored advertisements. We may also use web tracking technologies such as screen captures and session replays to enhance support services. Audio or video recordings of interactions may be used for quality assurance and internal purposes. Further details about our cookie usage can be found in the Cookie Settings link at the footer of our websites. For more, please refer to PicoPC’s Cookies Policy.

Global Privacy Control (GPC) Signals

We recognise and process Global Privacy Control (GPC) signals, which allow users to opt-out of the sale or sharing of personal information. As the technology evolves, we will make every effort to adopt and honour GPC signals that comply with legal standards and are widely accepted in the industry.

Links to External Websites

Our websites and services may include links to third-party websites. These external sites are not governed by this Privacy Notice, and we are not responsible for their privacy practices. We recommend reviewing the privacy notices of any third-party websites you visit.

Your Choices and Rights

At Pico PC, we respect your rights regarding the use and sharing of your personal information. You have the ability to request access to your personal data, make corrections, or choose how we use your information for marketing purposes (including opting out entirely). If you reside in the UK, European Economic Area (EEA), or other regions with specific privacy laws, you may have additional rights under applicable legislation.

Below, you’ll find details on how to exercise your rights.

Access, Correction, or Deletion of Your Information

If you wish to update or correct your personal information or request access to or deletion of your data, you can reach out to us by using the contact details provided in the “How to Contact Us” section below.

Please note:

• Certain information may need to be retained for legal or record-keeping purposes.
• Information related to ongoing transactions (e.g., purchases or promotions) cannot be altered or deleted until the activity is completed.
• Some data may remain in our systems where necessary to comply with applicable laws.

At your request, and where legally required, we will confirm what personal information we hold about you. Additionally, you may have the right to obtain a copy of this information. Such requests can be submitted through the methods outlined in the “How to Contact Us” section. We may charge a processing fee for these requests, as permitted by law, and will require proof of identity before fulfilling your request.

Data Privacy Rights for Residents of the UK and EEA

If you are in the UK or EEA, you have specific rights regarding your personal information, including:

• The right to object to processing your personal data.
• The right to request restrictions on the processing of your data.
• The right to request data portability.

You can exercise these rights by submitting a written request through the channels provided in the “How to Contact Us” section.

If we process your personal information based on your consent, you have the right to withdraw this consent at any time. However, withdrawing consent will not:

1. Affect the lawfulness of any data processing conducted before your withdrawal.
2. Impact the processing of your data under other legal grounds.

If you believe your data is being processed inconsistently with this Privacy Policy or wish to learn more about your rights, you can contact your local data protection authority. Contact details for authorities within the UK and EEA can be found here.

Changes to This Privacy Notice

As our business evolves, we may update this Privacy Notice to reflect changes in our practices or the law. Any updates will be published on our website. For significant changes, we may provide additional notice, such as a homepage announcement or direct communication. If you disagree with the revised terms, please discontinue the use of our services.

International Compliance:

PicoPC is a UK-based brand with global operations. As part of our business activities, we may transfer your personal information between the UK and our affiliates and subsidiaries located in other countries or regions. Additionally, we may transfer your personal information to our trusted third-party service providers, who may operate in locations outside your home country or region.

These transfers are carried out to ensure operational efficiency, enhance performance, and create redundancies to safeguard information in the event of system outages or other issues.

We are committed to processing your personal information in accordance with this Privacy Policy and complying with all relevant laws, regardless of where the information is transferred.

Data Transfers Outside the UK and EEA

Whenever we transfer personal information outside the country or region of origin, we ensure compliance with applicable legal requirements. For personal information originating in the European Economic Area (EEA) and transferred to a PicoPC entity outside the EEA that does not provide an “adequate level of protection” as defined by the European Commission, we rely on EEA Binding Corporate Rules (EEA BCRs).

Our EEA BCRs ensure an adequate level of data protection and are legally binding on the subsidiaries and affiliates listed in the EEA BCRs appendix. These rules can be accessed here. In cases where our EEA BCRs are not applicable, we implement other lawful measures, such as EU standard contractual clauses, to safeguard the data transfer.

Similarly, for personal information originating in the United Kingdom and transferred to a Pico PC entity outside the UK that lacks an “adequate level of protection” as determined by UK authorities, we follow our UK Binding Corporate Rules (UK BCRs). These rules provide appropriate data protection measures and are legally binding on the subsidiaries and affiliates listed in the UK BCRs appendix. Our UK BCRs can be accessedhere. When UK BCRs do not apply, we rely on other mechanisms, including standard contractual clauses, to ensure the protection of personal information during transfer.

How to Contact Us:

This Website is operated by Winston Marriot Ltd, a company incorporated in England and Wales under registration number 09111626. Our registered office is located at:

Winston Marriot Ltd   
C/O Digitus   
363a Dunstable Road   
Luton, LU4 8BY   
United Kingdom

You can contact us through the following channels:

Telephone: +44 1296 925854

Email: [email protected]

Online Contact Form: Available on our Website

We welcome your inquiries and are committed to providing prompt assistance.